Communication & Marketing
These tools provide helpful templates for communication and marketing plans.
The links included in this section are listed below. Additional information about each link can be found lower on the page.
Strategic Communications Plan Template
Offers a template designed to help you understand communications and audience.
This template serves as a guide for creating a strategic communications plan for an organization or campaign. This document can help facilitate a strategy session with key stakeholders.
Website
www.spinproject.org
Link to Tool
SCPTemplate.pdf
Elements of a Strategic Communications Plan
Offers an outline of a strategic communications plan with helpful worksheets to complete.
This guide from the W.K. Kellogg Foundation provides an overview and worksheets covering the elements of a strategic communications plan: determine goals, identify and profile audiences, develop messages, select communication channels, choose activities and materials, establish partnerships, implement the plan, and evaluate and make mid-course corrections.
Website
http://www.wkkf.org
Link to Tool
Elements of a Strategic Communications Plan (pdf)